Miksani – carbon neutral

Carbon friendly fashion hits the catwalk
Over the past few years eco-fashion has gone from strength to strength, with planet-friendly lines from organic cotton to fair trade becoming increasingly popular.

Now one enterprising retailer is taking their green credentials one step further. The carbon-neutral clothing range from Miksani will offer a stylish range of organic cotton pieces with a clear carbon conscience.

The pioneering SS10 collection will launch at this year’s Pure London Fashion Show, the UK’s biggest fashion trade show. Dedicated to ethical clothing, Miksani develop products with a minimal impact on the environment using hand woven cotton from India, banana fibre jumpers and even coconut buttons.

Owner Katie Weightman commented: “We’re very excited to be premiering our carbon-neutral range. It’s so important that everyone works to reduce their impact on the environment, especially manufacturers, so I hope this encourages other clothing companies to take similar steps. “Miksani’s range has been offset by Piqqo, a newly established company making waves in the voluntary carbon market. The offsets have all come from a reforestation project in Mexico that helps local land owners to manage their forest in a sustainable way.

“We’re already fair-trade and organic, so going carbon neutral was just the next step!” Katie explained. “I chose Piqqo because I love the way they connect directly to the carbon projects, after all that’s what it’s all about.”

Piqqo has developed an innovative labelling system that allows manufacturers to sell carbon neutral products. By calculating the carbon emissions from all stages of a product lifecycle, Piqqo provide carbon neutral labels offsetting emissions through one of their hand-picked projects. Each label carries a unique serial number that allows customers to trace the offset back to the project.

“We’re really pleased to be working with a company like Miksani that are going to such lengths to produce clothing in a sustainable way”, commented Richard Stephens, Managing Director of Piqqo.

“The UK is moving more and more towards product carbon labelling and we fully support that, but our labels take it one step further. If you’re going to put the time and effort into calculating the footprint, why not go all the way and make the product carbon neutral, helping lower carbon emissions and supporting great projects from around the world.”